WazeHe gave his map away. Google paid $1B.
Founder story · posted 3 Oct 2026 · under a minute
Who's whoEhud Shabtai, Uri Levine and Amir Shinar · Waze founded 2008 · bought by Google in 2013
The story
What I say in the video, word for word.
An Israeli programmer gave his map away for free. Seven years later, Google paid about a billion dollars for it. In 2006, Ehud Shabtai started FreeMap Israel, a map anyone could help build.
He wrote: "I don't see the maps as something that belongs to me, but rather to the community." In 2008, with Uri Levine and Amir Shinar, it became Waze. "When we started, we started with a blank page, so there was no map. And actually the map was created by the drivers."
Report a jam, a crash, a police car, and everyone behind you knew. By 2013, nearly 50 million people drove with it. Facebook reportedly offered up to a billion dollars.
The reported catch: the team would have to leave Israel. "People don't want to go away. They don't want to relocate to other places."
Waze said no. Less than two weeks later: "Google came with a proposal to acquire us, and we said yes." This time, nobody had to move.
"You can stay Waze, you can stay in Israel."
Waze stayed home.Sources
- Waze founder in 2006: maps belong to the community · Haaretz
- Why Waze went with Google · Times of Israel
- Google snags Israeli map app Waze · Times of Israel
- Facebook-Waze talks are off · Adweek