WonderfulThey broke the first rule of Israeli startups.
Founder story · posted 7 Oct 2026 · under a minute
Who's whoBar Winkler and Roey Lalazar · Wonderful founded 2025 · AI agents that answer customer calls
The story
What I say in the video, word for word.
Two Israelis built a $5 billion company by making what they call the textbook mistake: don't start in Israel. In early 2025, they started there anyway. AI agents that answer customer calls in Hebrew.
Then they did it again. In Greek, in Italian. Country after country.
Just not the obvious one. "They're serving Athens now, serving the Greek market. That's all they do, right?"
Today, 35 countries, the company says. $5 billion. And America?
"We're not going to the U.S. at the moment, no."
The market they said to skip.Sources
- Wonderful more than doubles its valuation to $5B · TechCrunch
- Wonderful raises $34M in seed funding · Calcalist
- Wonderful: holding the AI customer’s hand · Globes